2nd Workshop Session 2014

2nd Session: September 1st-8th, Telč /CZ/ – FINAL CUT

During the second session the workshop participants focus on building specific marketing strategies, precising a proper distribution plan and expanding their knowledge of the international film market.

The near-finished films are “test screened” to the international audience: producers, distributors and sales agents, who then lead the discussion and provide the participants with fresh feedback on the content and structure of the film, as well as on the specific strategy of release and distribution. Editing sessions and individual meetings follow.

The workshop tutors share their know-how on how to break into the international market even without big budgets. Marketing specialists introduce the specific ways how and where the documentaries can be promoted effectively, how to use festivals and opportunities of the guerrilla marketing strategies. Afterwards, they work individually with the participants on their marketing ideas, developing them into specific strategies. The end of the workshop is dedicated to legal issues of distribution – pre-sale and sale contracting, dealing with the rights and providing the participants with a detailed overview of the European sales landscape.

After the second session the participants will also be working hard. They’re supposed to:

  • finish the film
  • specify the promotion strategy
  • prepare all the marketing materials (posters, leaflets, texts) for the presentation at DOK Leipzig
  • have an idea on what kind of sale contracts they are looking for






This project has been supported by:


logo_media       mmundus_white


sfk logo en sirka


Confirmed lecturers:

Peter Jäger /AT/
CEO – AUTLOOK Filmsales GmbH
Born in Belgium, studied law and philosophy; was a filmmagazine ‘Commercial & Marketing Director’ and a ‘Marketing & Acquisitions Consultant’ for several major independent film distributors and film exhibitors. In 2005, together with Austrian producers founded and became CEO of Autlook Filmsales. Peter is a distribution panel member of MEDIA Programme and an expert-panellist for several major Festivals as well as a jurymember of the Vienna and Flemish Filmfund, regularly invited as guest-lecturer on ‘International Distribution & Marketing’ to Film academies & National Film Institutes.

Salma Abdalla /AT/
Managing Director & Theatrical Sales Autlook Filmsales
Salma Abdalla

After a master degree in journalism and political science
in 2005 Alma started international tv sales and
is now responsible for digital distribution, contracting & filmmarketing



Sue Turley /US/
Managing Director ro*co films
Sue is Managing Director of ro*co films productions. As a consultant and independent producer, Sue has contributed to the growth of ro*co films since its inception. She has a strong background in production as Producer/Executive Producer on several documentary film projects. Sue currently serves on the IFP Advisory Board.  Sue is responsible for exploring ro*co’s interests in all areas of documentary development and distribution, with special attention to adapting documentaries into scripted television series and/or feature films. ro*co films, founded in 2009, has a partnerships with OWN: The Oprah Winfrey Network, The OWN Documentary Club, and most recently, 1492 Pictures.

Geoffrey Garreau /FR/
Wide House
Geoffrey GarreauWIDE HOUSE is the documentary branch of WIDE founded in 2010. The company’s purpose is promoting and distributing internationally cross-cultural, social, creative and innovative titles for all rights and all Media. WIDE HOUSE will handle 5 to 10 new feature lenght documentaries per year and a wide range of TV programs. WIDE HOUSE is bringing a global service to secure production financing and presales with appropriate partners for specific projects. WIDE HOUSE has the know-how to launch and increase the commercial value of the films with the right festival strategy. We have built over the years a strong network by attending every Cinema and TV market.


Lori Cheatle /US/
Hard Working Movies
LC photo 2x2Lori founded Hard Working Movies, a production company based in Brooklyn, New York, to produce director-driven documentaries and narrative features and television.  She has produced a number of award-winning films that have screened in all the top international film festivals, have been released theatrically, and have been broadcast on HBO, Showtime, The Sundance Channel, the BBC, NHK, SVT and around the world.  Lori is currently producing several projects including “The Viking of Sixth Avenue”, about the legendary musician/composer Moondog, directed by Holly Elson and featuring Jarvis Cocker and John Zorn and a film about the relationships between comedians and their mothers. She has participated in panels or talks on film producing and distribution at the Berlin Film Festival, the Toronto Film Festival, Hot Docs, SxSW, Sundance and New York Women in Film and TV,  and has been a guest producer and Lab leader of the IFP Documentary Labs for 4 years.

Sigrid Dyekjær /DK/
Producer – Danish Documentary
sigridSigrid Dyekjær has worked as a producer on both feature films and documentary filmssince 2000. She was the producer of ”The Monastery”, winner of the JorisIvens Award at IDFA in 2006, and nominated for a European Film Award and several other Awards. Sigrid Dyekjær is one of the most experienced producers in Denmark both when it comes to national documentary films, but also international documentary films in financing, producing and creative consulting on films. In her spare time she teaches at the National Film School of Denmark, as well as doing master classes and lectures at film schools around the world and courses in documentary filmmaking like “Bridging the Gab”, and pitch sessions around the world. She is educated in dramaturgy from the University in Århus, and has been a part owner of the production company Tju –Bang Film before she became part owner of Danish Documentary Production.



Simon Kilmurry /US/
Executive Director of POV
Simon KillmuryThe executive director of American Documentary since 2006, initiator of new activities of AmDoc since 1999, including the Diverse Voices Project, POV’s co-production initiative for emerging filmmakers; POV’s Borders, PBS’ Webby Award-winning online series; and True Lives. Advisor and funding panel member for other organizations including the New York City Center for Arts Education, the Association for Independent Video and Filmmakers and New York State Council on the Arts. Simon worked in a close partnerships with both Netflix and Docurama, to expand the distribution opportunities for POV filmmakers and was associate director at Teachers & Writers Collaborative.

Claas Danielsen /DE/
Filmmaker & Director of International Film Festival DOK Leipzig
claas2After working as a journalist and getting practical training in film production companies he studied documentary directing at the Munich Film Academy. He made seven documentaries of which several did an extensive festival tour, won international awards and were sold to
European broadcasters. In 2000 he became Head of Studies of Discovery Campus, an internationally highly respected training initiative for documentary professionals and up-and-coming talents who want to enter the international non-fiction market. In April 2004 Claas Danielsen was appointed Artistic and Managing Director of the International Leipzig Festival for Documentary and Animated Films, the biggest German and one of the leading documentary festivals worldwide, which he has developed into an important meeting place of the international non-fiction industry. Claas Danielsen was board member of the German documentary filmmakers’ association a.g.dok and the European Documentary Network EDN for several years. He is a member of and an advisor to the European Film Academy and has served on many international festival juries and the selection committees of different German film and media funds.

Tine Fischer /DK/
Director of CPH:DOX & CEO – Fischer Film
CI7R6595In 2001 Tine founded CPH:DOX  which has grown to be one of the leading international documentary festivals, including talent development program CPH:LAB and CPH:FORUM. Since 2012 she is the lead partner in the new Danish / Swedish transmedia platform SWIM with focus on alternative business models in the new media landscape. Within her company Fischer Film, she produced ‘Accidentes Gloriosos by Mauro Andrizzi & Marcus Lindeen that premiered and won the Orizzonti Award at Venice Film Festival (2011). She executively produced a number of films during the last years: Killing Strangers, 2012 (Berlinale – Forum), La Ultima Pelicula, 2013 (TIFF), Solecito, 2013 (Cannes, Director’s Fortnight). She also produces projects in between art and film amongst them the extensive film, art and web project ‘Little Sun’ with Icelandic artist Olafur Eliasson which premiered at Tate Modern in autumn 2012.

Marek Hovorka /CZ/
Filmmaker & Director of International Film Festival Jihlava
Marek HovorkaFounder of Jihlava IDFF in 1997 and its Festival Director since then. Between 1998 – 2005 studied at the Department of Documentary Film at Prague’s FAMU (Film and TV School of the Academy Of Performing Arts). Co-founder of Doc Alliance festival network, East Silver documnetary film market, DAFilms on-line distribution platfrom and founder of various Industry initiatives (Inspiration Forum, Emerging Producers, Festival Identity). Member of editor´s board of Dok.revue and revue “do”. Member of various juries at international and documentary film festivals (f. e. FID Marseille, CPH:DOX, Visions du reel, Karlovy Vary IFF, Cinema Verite Tehran, It´s all true Sao Paulo).

Martin Horyna /CZ/
Program Department of Karlovy Vary International Film Festival
HorynaSince 2011, Martin Horyna has been a member of Program Department at Karlovy Vary IFF which is held annually in July in the Czech Republic. Its competitive program includes four sections, one of them being “Documentary Films – Competition” – the selection of ten feature-length and six short auteur documentaries. At present, Martin is in charge of KVIFF’s pre-selection of documentary films. His previous experience as a film journalist and critic includes working for iNDiEFiLM.cz, a Czech website specialized in independent and auteur cinema, which he co-founded in 2009.



Freddy Neumann /DK/
Neumann PR & Strategic Communication
Freddy NeumannFounder of Neumann PR & Strategic Communication, focused on strategic consulting, communication management, agenda setting, corporate- and product branding, community relations, public affairs, issues management, crisis management and media awareness. PR and marketing specialist, concentrated primarly on the cinema (feature- and documentary film) with a client’s portfolio mainly represented in the Danish and international film and entertainment industry.

Tomáš Hrivnák /CZ/
Brand Management & Brand Strategy
tomasTomáš is a “brand therapist”, co-founder of the brand consultancy Idealisti, who has been working for brands big and small in the CEE region for the past 20 years and held a number of creative and managerial positions – from copywriter and executive creative director of MARK/BBDO to the director of strategic planning at Euro RSCG New Europe in Prague. Tomas ran his own consultancy since 2001 where he advised his clients on brand management, qualitative and quantitative research and business coaching. He believes brands should convey meaning and by doing so they should help businesses, individuals and non-profits get and retain customers, provide sustainable advatage over the competition and help people live more meaningful lives. Branding for him is much more than design, but a multidisciplinary approach bordering on human capital management, marketing communication, innovation management, leadership and organizational learning.



Gesa Marten /DE/
Gesa MartenGesa graduated from Cologne University, in Dramatics, German Literature and Philosophy. As a freelance film editor she has since 1991 edited more than 60 films – documentaries including “Lost in Liberia” (2009), “Wo stehst du?” (2011) or „FEMMEfille“ (2014) as well as feature films including “Hannah” (2006) or “LowLights” (2009). She is very much committed to her work as a dramatic advisor specialising in feature-length documentary film such as „Whiteblood“ (2010) or “Fremd – Foreign” (2011). Her work was several times nominated as Best Edit at the German Television Award (2000), Best Edit at the German Camera Award (2004, 2006) and Best Edit of a Documentary at the Filmplus Editing Award (2005, 2008, 2009). With the Editing of „Was lebst Du?“ and with the Editing of “pereSTROIKA – reCONSTRUCTION of a flat” she won this prize in 2005 and in 2009. For her documentary „The order of things“ she is again nominated for the Film + Editing Award 2014. Gesa is teaching at the University of Film and Television in Potsdam-Babelsberg. She is a member of the European (EFA) and the German Film Academy. Photo by: Thekla Ehling

Per K. Kirkegaard /DK/
per_kirkegaardPer is one of the most established editors in the Danish film industry. He has edited numerous critically acclaimed documentaries and narrative features, and his latest merits include films like Armadillo – for which he was awarded an Emmy for best editing of a long format documentary – TPBAFK: The Pirate Bay Away From Keyboard, which recently premiered at the Berlin Film Festival. And The Sound of a Revolution, a feature-length documentary about Greenland’s first rock band. Per is renowned for his musically atoned editing style, his great precision as a story teller, his loyalty to the projects he engages in, his unique eye for the poetic yet specific and his punk attitude to filmmaking.

Claudio Hughes /FR/
NewPicClaudioBorn in Uruguay, Claudio Hughes has lived in Brazil before settling down in Paris, France in the 90s where he became chief editor of many documentaries and feature films. In the past years he has been editing and also teaching. His work has been selected in festivals like Cannes, Locarno, Sundance, Toronto, Amsterdam where the documentary “Stranded” won the Jori Ivens prize and was also selected for the best european documentary in the European Film Academy Awards (Berlin), for the Directors’ Guild of America and the International Documentary Association Awards (Los Angeles).

Menno Boerema /NL/
MenoBorn in Holland in 1958, Menno grew up in Rome, Italy, where he started his editing career. He then graduated from The Netherlands Filmacademy and earned a post-graduate degree at Centro Sperimentale di Cinema in Rome studying with Roberto Perpigniani. Since then he worked in Amsterdam and other countries around the world on award-winning fiction and documentary films such as De Grote Vakantie, Jungle Rudy or Meisje. Since 1998 he has been teaching at the Dutch filmschool and lecturing editing at workshops such as IDFA Summer School, the Berlinale Talent Campus or Docstories Black Sea in Georgia. Among the films he has tutored are the Academy-Award nominated Five Broken Cameras,  Where Condors Fly by Carlos Klein (Special Mention of the Cinéma Suisse Jury), and award-winning IDFA-premiered Judgement in Hungary.