Jiří is a senior copywriter at Kiwi.com, where he is responsible for developing creative concepts for all key markets. In the past, he has worked in several global advertising agencies, where he worked on campaigns for renowned brands such as McDonald's, Adidas, Air Baltic, Nike, Forbes, Red Bull, Pilsner Urquell, Česká spořitelna, as well as non-profit organizations such as Post Bellum, Člověk v tísni and My Street Films. Together with his colleagues, he has won several prestigious awards (Cannes Lion, D&AD Awards, One Show, Epica Awards, Golden Drum) at international advertising festivals.