In this world, to glow means many things: to achieve success in life, to meet someone who truly loves you, to perform well on social media, to look perfect, or to have a lighter skin than others. Taking place in New Delhi, Nairobi, and Seoul, the film tells stories of six protagonists from different cultural, as well as socio-economic back-grounds, who share one thing in common – in order to glow, they apply various skin-lightening products.