Adam Ondra is one of the best climbers today and a true virtuoso, who has tackled the world’s most difficult rocks and walls. A shy introvert-turned-famous-sports-icon, his desire to climb has changed into the obligation to win. As Adam prepares for sport climbing’s debut at the Olympics in Tokyo, we observe the influence of commercial pressure, mass media and the audience longing for a spectacle on both his personal life and the sport itself.