In today’s global world, to glow means many things: to rise above, to be desired, to be seen, to belong. It might mean finding love, climbing the social ladder, going viral, or simply having skin a few shades lighter. Set across New Delhi, Nairobi, and Seoul, Glowing follows four protagonists from vastly different cultural and socio-economic backgrounds, all united by a single aspiration—to glow. Through skin-lightening products, they put on a mask of a better self, while beneath the surface deeper questions of identity, belonging, and worth remain unresolved. What does it truly mean to glow? And what parts of ourselves must we hide in the process?