How does an artist become a brand and an investor a human? Documentary comedy full of bizarre stories from the art market. The film captures artists feeding the market with their work. It maps their relationship with gallerists, who sell art whatever the price. Who is more dependent on whom? Is It Worth It?! observes stories of individual art pieces, which the participants are trying to valorize using various means. Despite the critical charge of the movie, each story between creator and gallerist or collector paints yet another part of the picture with surreal situations, powerful creative gestures and unexpected connections. The ambivalence between free artistic expression and the power of money is omnipresent. Resembling Balzac's "The Human Comedy", the film is a radical satire not only about the art market, but above all an universal study of how we depend on each other...
