Lucie Medková is the director of P2M Consulting and has dedicated her professional life to marketing and education. For many years, she has been working in the world of business and new technologies and has been supporting the marketing of non-profit projects and organisations. She has published a book which captures the era of the emergence of digital technologies in our environment in the form of 28 inspiring interviews. While still a student, she founded the legendary publishing house Triada, whose titles still regularly win prestigious awards, such as the Magnesia Litera. As a marketing specialist, she is involved in the strategy of the film Tady Havel, slyšíte mě? by Petr Jančárek and the PR and communication strategies of the new film Nightsiren by Tereza Nvotová.