Lukáš Rýdl has been working in the field of brand marketing communication for nine years. He has gained experience at the local and international level, for example at the Mark BBDO agency, where he was responsible for the digital division, or managed the iPrima.cz brand from the FTV Prima family of television brands. Lukáš has also worked at the Association of Communication Agencies (AKA), where he was an expert guarantor for Search Engine Marketing and was responsible for the semester courses of its Digital Academy. For 12 years he has been a lecturer and consultant for the public and prepares specialized training events for the corporate sector. He has been certified as a Trusted Digital Media Advisor by Google and has completed two years of their Agency Leadership Program. In practice, he favours Customer Experience management methods and always bases his strategies on the precise formulation of marketing insights.