dok.incubator BUZZ
• Czech feature, documentary and animated films
• communication and marketing strategy
No film today can succeed without a clear idea of how to reach its audience, a solid strategy, and the right tools. At the dok.incubator BUZZ workshop, filmmakers work under the guidance of experienced marketing experts to develop effective, targeted strategies for connecting their films with the right viewers. The program consists of three intensive sessions which are hosted by dok.incubator in collaboration with P2M Consulting.
The program is held in Czech, you can find more information in Czech here.
application deadline: October 29, 2025
Timeline
1ST session / strategy & AI / December 11
The goal of the first session is to stop just thinking about marketing and start strategically building it. Define your film’s unique DNA, uncover its hidden potential, and formulate a clear vision for its societal impact. Learn to use AI tools not as a substitute for creativity, but as a powerful accelerator for deep research and generating unexpected ideas. During this session you will lay the marketing foundation for your film, defining why it exists and what mark it should leave on the world.
What to expect from the 1st session:
2ND session / audience, messaging & brand identity / January 15–16
Give your film an unforgettable voice and face! At the 2nd session we forge strategy into tangible creative outputs that have the power to captivate and resonate. You will dive deep into audience analysis to understand not just who they are, but what they crave. Based on these insights, you will craft key messages and a professional brief for your key art that will become the essence of your film.
What to expect from the 2nd session:
3RD session / digital strategy, community & funding / February 5–6
Ignite the spark and turn your campaign into a self-sustaining movement. At the final session you will focus on executing a digital strategy designed to build an active and engaged community long before the premiere. You will get know effective tools for creating a content plan, setting up effective paid advertising, and establishing strategic partnerships. Important part of this session is also a workshop on how to find alternative resources for marketing funding.
What to expect from the 3rd session:
How we work
Over three intensive sessions, Buzz workshop transforms your marketing from a line item in the budget into an integral, creative, and even fun part of your film's communication strategy. Program is open to 6 selected arthouse, documentary and animated feature film projects, which reached the first-cut and later stage.
We believe in one method: real work on real projects. After five years of experience dok.incubator BUZZ is not a series of passive lectures but an intensive marketing lab for your film. During three in-person sessions and follow-up online consultations, we guide each of the six teams through a structured process: from creating a foundational marketing brief to preparing a professional assignment for creative agencies and developing concrete tools for your campaign. The key is individual brainstorming and mentoring, where top-tier lecturers dedicate their time to an in-depth focus on your film.
The workshop takeaways:
Our mission is not only to help six selected films reach new, young audiences but also enrich the community of marketing experts who understand film and can translate its power into today's digital world. In the role of observers, the workshop involves junior marketing experts from digital marketing agencies showing them how to implement the marketing process into films’ development. The workshop ensures participants that they can reach new, especially young audiences by using promotional and distribution platforms online and learning new digital tools.
How to apply
What you should submit through the online selection platform:
An important criterion for the selection of film projects is the quality and potential of the project at the level of marketing communication and audience outreach.
For the selection of participants, we consider:
You can fill in the application here.
Observers can apply here.
Fees & scholarship
For each selected project, the fee for 3 practical workshops and consultations is CZK 15.000. The fee for marketing specialists without a film project is CZK 6.000.